Adobe Creative Suite 6 Delivers Professional Grade Features for Thailand Students and Educators

Thailand. — May 23, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe®  Creative Suite® 6 Student and Teacher Edition for institutions, educators and students in Thailand. The new release and supporting educational resources help K-12 and higher education institutions enhance teaching and learning, and better prepare students for their future careers in a digital, global workplace. The CS6 product line includes powerful new releases of Photoshop®, InDesign®, lllustrator®, Dreamweaver®, Adobe Premiere® Pro, After Effects®, Flash® Professional and other products as well as four suite versions – Creative Suite 6 Design & Web Premium; Creative Suite 6 Design Standard; Creative Suite 6 Production Premium; and Creative Suite 6 Master Collection.

“We are now in the era of the ‘3Cs’ – creativity, communication and collaboration – driven by how digital media is revolutionizing teaching and learning,” said Jon Perera, vice president of worldwide education, Adobe. “Adobe Creative Cloud and CS6 applications make it easier for educators to create and deliver stunning digital education content across devices, cloud, and social platforms.”

Peter McAlpine, Senior Director, APAC Education Sales, said that digital technology was increasingly important in the education sector across Asia Pacific nations. “Research conducted by Adobe in March this year showed that over 81% of educators in APAC believe it is very important to incorporate creativity tools in the curriculum to help students prepare for a 21^st century workplace,” he said. “This indicates a fundamental shift in thinking, away from the rote learning style of former years to embrace the realities of a new digital era and the needs of a global, collaboration-oriented, knowledge-centric workforce.” Mr McAlpine said that 55% of APAC educators surveyed by Adobe believe there would be a significant increase in the role of digital technology such as e-textbooks, content, and tablets in classroom work over the next five years. Adobe surveyed 500 respondents representing all major APAC countries including: Australia, New Zealand, Korea, India, China, Hong Kong, Singapore, Thailand and Malaysia, in March 2012. 

Sourjya Sankar Sen, Director of Information Technology, Stamford International University, welcomed the arrival of CS6 to Thailand. “With the new release of Adobe Creative Suite 6, Adobe provides us with cutting-edge image and video editing technology as well as multi-screen publishing capabilities for web, mobile, ebooks and tablets.  This will help educators like us make teaching an engaging experience to prepare students for a career in design and beyond.”

Engage Students, Empower Faculty and Advance Teaching

The new Creative Suite 6 release gives faculty and students the tools to easily visualize, understand, and communicate information in creative ways across print, Web, video, and mobile devices.

·         Create digital education content ranging from digital storytelling for history and languages, gaming and animations for math, to data visualization in the sciences – all in a way that helps engage students and creates rich learning experiences. CS6 provides the features and flexibility to produce interactive presentations and explore the boundaries of creativity and critical thinking.

·         Expand the delivery of education content with multi-screen publishing across multiple platforms and devices using HTML5 and the very latest standards for Web, mobile, e-books, and tablets.

·         Help improve productivity and efficiency in the classroom with simplified workflows, speed and performance enhancements, and a new, more intuitive user interface across the CS6 product set.

·         Empower educators with ISTE-aligned curricula with the release of three newly-updated, year-long, project based curricula for graphic design and print production, Web design and development, and video production. These curricula are available on the Adobe Education Exchange, along with resources from the education community.

·         Certify industry-centric technical and communication skills with Adobe certifications. More than 300,000 students worldwide have been certified through the Adobe Certified Associate examination. With CS6, Adobe and CertiPort are offering new, updated curricula and certification for this major release. Educators and students can get certified for both entry-level skills as an Adobe Certified Associate (ACA), and professional-level skills as an Adobe Certified Expert (ACE).

Prepare Students for Careers

With new capabilities designed to help students across all disciplines create stunning digital content that stands out, Adobe Creative Suite 6 helps give students the ability to learn the skills needed in today’s competitive workforce:

·         Gain digital content creation skills across video, animations, 3D and photos with major updates to Adobe Photoshop CS6, Adobe Premiere® Pro CS6, Adobe After Effects® CS6, and Adobe Audition® CS6. With the new Adobe Photoshop CS6, students can express themselves by leveraging the powerful new 3D and video editing tools for media they have captured across multiple devices.

·         Create on virtually any device with Adobe Creative Cloud Connection which enables the syncing, sharing and storing of files from Adobe Touch Apps for download and use with CS6 desktop products. For example, educators and students can work with a file in Photoshop Touch on iPad and use Adobe Creative Cloud to sync and share that file on the desktop for refinement using Photoshop CS6.

·         Get noticed with multimedia-rich portfolios, websites and applications. Adobe InDesign® CS6 extends its lead in digital publishing, streamlining the creation of multiple layouts from a single set of content, helping to deliver interactive campus publications for iPad, Kindle Fire and Android devices. Adobe Dreamweaver® CS6 helps enable students to create high-impact school or personal websites.

Pricing and Availability

Adobe Creative Suite 6 products are scheduled to be available within 30 days. Education pricing for higher education and K-12 institutions is available from Adobe Authorized Education Resellers.  Please visit http://www.adobe.com/sea/purchase/ for the list of education resellers.  For more information regarding eligibility of higher education and K-12 institutions for education volume licensing, please visit http://www.adobe.com/sea/education/institution-eligibility-guide.html. For more detailed information about educational upgrade policies and pricing for students, faculty and staff in K-12 and higher education, as well as the full portfolio of suites, please visit http://www.adobe.com/sea/education.html.

The Adobe Southeast Asia community can connect with the Adobe team and other creative professionals and enthusiasts directly on Facebook for local news, updates and promotions at http://www.facebook.com/AdobeSEA.

About Adobe Education

Adobe’s education vision is to unleash the creativity of students and educators around the world. In addition to product innovations, Adobe’s education offering includes standards-aligned curriculums, certification, professional development, and flexible purchasing options for students, faculty and schools to help ensure students are ready for the opportunities in an ever-evolving digital world. More information on Adobe education solutions and licensing can be found at www.adobe.com/education and www.adobe.com/aboutadobe/volumelicensing/education.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com